CEO MESSAGE
CEO Message In this era of fast paced life, execution of business decisions has significantly been impacted through the use of technology. Planning, analysis and strategy developments are now all dependent on the plethora of information available. Correct usage of this information can impact and reward the outcome of business results in the shape of growth, profits, market share and also the brand image and perception a company portrays in the one large global market. Technology has indeed transformed how we think and perform our tasks. Most of all it has unified markets into a global village promoting direct interactions with customers and service providers. Indeed, business is being executed at the speed of thought.
Our journey to become a leader in the food business in Pakistan and a major player in the international markets has not come about without the use of technology. In fact our growth rate has been sustained through the continuous usage and up gradation of technology when adapting to modern management practices.
Our brand new website showcases all our categories and brands and in fact offers you an opportunity to directly interact with us. Although we produce branded multi category food items; the complex process of manufacturing, supply chain management, quality assurance, research and development, market research and brand marketing practices are heavily dependent on the extraction and usage of data to make decisions.
Welcome to the new era of business management.
Faisal Ghauri